TZF Polfa is one of the oldest pharmaceutical companies in Europe,
operating continuously since 1823.
operating continuously since 1823.
The key visual follows the company’s motto:
Life-loving. Challenge-ready. Healing effectively.
Life-loving. Challenge-ready. Healing effectively.
The new TZF Polfa logo is based on the original symbol designed in the 1960s.
Healing is an art.
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Anniversary campaign visual identity
The project is based on the idea that healing, like art, is a process of conscious creation. The slogan was expanded into a series of statements referring both to artistic practice and to the pharmaceutical field: courage in facing challenges, care for form, precision, technical mastery, the search for synthesis, balance, and the creation of lasting bonds.
These ideas were translated into a series of posters created to celebrate the company’s anniversary, visually expressing the brand’s attitude and philosophy.
